How Shopify Merchants Can Boost Revenue with Smart Product Recommendations

Upselling and cross-selling aren’t just tactics, they’re cornerstones of eCommerce growth—especially on Shopify. If you’re ignoring these, you’re basically letting revenue slip through your fingers. Fortunately, Shopify is packed with tools and apps ready to drive your average order value up and maximize each customer’s journey. From dynamic cart drawer recommendations to streamlined, one-click post-purchase offers and personalization that actually feels personal, these strategies have become non-negotiable for serious growth. Let’s get specific. The cart drawer product recommendations Shopify should never just sit there empty. It’s one of your last chances to present customers with add-on items—say, recommending performance socks to someone who’s just added running shoes, or a protective laptop sleeve for a new MacBook order. These relevant nudges can boost order values without causing friction in the checkout process. You want shoppers making last-minute add-ons—this is where you ca...