How to Increase AOV with Cart Drawer and Post-Purchase Product Recommendations on Shopify

Shopify merchants, gather ‘round, because if you’re not scheming to squeeze extra dollars outta every shopper, what are you really doing? Let’s face it—ads are a money pit, and the real magic is wringing gold from your existing traffic. That’s where upsells and cross-sells strut in, like the hype squad your checkout never knew it needed.

First up : product recommendations. Not just any ol’ “people also bought” nonsense, I mean recommendations so slick they feel like mind-reading. Shopify’s toolkit is stacked, but you gotta know how to wield it. Otherwise, you’re just tossing spaghetti at the wall.

Let’s talk about cart drawer product recommendations Shopify. You know, that sly little slide-out where folks review their loot before paying? It’s the digital equivalent of a candy rack at checkout. Subtle, effective, and way less in-your-face than a last-second pop-up. Drop a tempting “Wanna add this?” right there, and watch people click like they’re on autopilot.

Why bother, you ask? Well:

• No roadblocks. They’re already halfway home—one click, and boom, cart upgraded.

• Intent is sky-high. Nobody goes to the cart by accident.

• Personalize those recommendations and suddenly you’re not just selling, you’re matchmaking.

Don’t just go random, though. Suggest stuff that makes sense. If I’m buying a phone case, don’t pitch me a dog leash. Pair things. “Complete the set.” “You might also love…”—it’s cheesy, but hey, cheese sells. And please, don’t make the cart drawer slow. Nobody’s got time for a spinning wheel of doom.

Now, let’s get spicy: post-purchase upsell Shopify. The customer’s just bought something, they’re feeling good—hit ‘em up with one more offer. “Limited time only!” “Grab this mini version for half off!”—FOMO is your friend. It’s basically the afterparty where everyone’s relaxed and more open to a little extra fun.

Picking the right app? It’s like picking a sidekick. It better have your back, work with your vibe, and actually track what’s working. Shopify product recommendation app is necessary.

And don’t fall for the “smart” hype unless the Shopify smart product recommendations actually ARE smart—like, they know what I browsed at 2am and that I always buy socks in threes. The best engines know me better than my own mom.

Need proof this stuff works? Picture a skincare shop that plugged in Wiser for cart drawer recs, then threw in a post-purchase mini serum at 50% off. The result? Boom—AOV shot up 25%, and nearly half of all orders had something extra. That’s not a fluke, that’s strategy.

So, moral of the story: stop hoping shoppers will discover your store’s best stuff on their own. Flash those recommendations at the right moment, and watch your revenue do a happy dance. Creative, crafty, and a little bit cheeky—that’s how you win the Shopify game.